Denver Web Design & Denver SEO - The Katz Web Design Blog

Adding value to your landing page

Landing page design is focused on having a user perform an action. Every piece of content should revolve around why and how a user should perform that action. Landing pages don’t need to be dull or static, however. I’m going to talk about a simple way I spruced up a career-oriented landing page: a salary calculator.

At CareersWithDish.com, we wanted to entice sales professionals to apply for a job with Dish Network. We featured the standard landing page content, including:

• 8 compelling reasons to work for Dish
• Text and images that reinforce the upward income mobility
• Simple form with basic information fields as the focal point of the page

Let’s give’em something to talk about

Bullet points, text, images, and a simple form are good enough for a landing page, but we wanted to spruce it up a bit, so we added a calculator that shows possible income with live updating numbers.

What this simple calculator achieves is it activates emotion. It’s the same feeling as when you work for a company and are at the company’s Christmas dinner, wondering if you’ll get a bonus, and for how much…the calculator translates the language of “Total compensation up to $79,040” into “I can do this!”

So what’s the emotional attraction of your landing page? Does it have an interactive element? Even a simple slideshow can be the difference between a lead and a bounce.

Personalities and what motivates them

The calculator will be of interest to sales people; they often care about numbers and the bottom line.

What if you were designing for a baby carriage company…

What would interest mothers? Perhaps:

• Slideshows of babies in the carriages
• A video of how simple it is to collapse the carriage and put it in the car
• Swatches of color and pattern choices
• Diagram of how much storage the carriage has
• Long term warantees for normal wear and tear

This kind of brainstorming makes the difference between a mediocre landing page and a great one. Let me know what your favorite landing pages are, and why.

For those interested in how the calculator was created, I will write about that soon. It was created using the script.aculo.us slider class. Check out the code at the CareersWithDish.com landing page.

As many small-business owners do, I work from home. It’s great: I get to be with my rascal of a cat, I check the mail mid-day, and I have the comforts of home. It’s not, however, a good place to meet my clients.Instead of wildly cleaning the house in preparation for meetings, I meet at coffee shops for initial interviews.

Today, I’m meeting with a client in order to finalize designs, and I need to bring my desktop computer (Mac Pro). A coffee shop is not always appropriate.

Meet at a library

Instead of meeting at home, consider meeting at your local library! They have quiet rooms with outlets, free wifi, and some (like Belmar) even have an espresso stand. Look for your local Denver Library Locations or if you’re a JeffCo kinda person, your local Jefferson County Library Locations.

The Democrats are doing something no one has ever done before. It’s revolutionary. It’s amazing. It’s a cost-saving measure. For the first time in the convention’s history, there will be no printed vendor list. Instead, it’s all being featured online.

Are you a business in Denver that wants additional exposure? If so, you too can be in the Vendor Directory. It’s as simple as filling out the application.

But don’t stop there! Now that you’ve started building your site’s link network, give you site a shot in the arm with the steps below:

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