Denver Web Design & Denver SEO - The Katz Web Design Blog

So I’ve been working on creating great content for everyone out there, which happens to include Google.  Well, it turns out that the Denver Web Design & Denver SEO Blog has been given a PageRank (their system of measuring the quality of a website) of 5/10…which is great.

I enjoy blogging for many reasons other than SEO, but it’s always nice when there’s a great reward, including good PageRank from Google.

Much search engine optimization revolves around guessing how users will search to find your site. When you’re optimizing for organic (non-paid) search results, you may be surprised to find out how much word order impacts the search ranking.

Optimize your website for organic search with varying keyword order

If you search the major search engines, you will find that the order of your keywords makes a huge difference on where your website ranks. (more…)

When I think SEO, I think of Google. Why? Is it because Google’s PageRank system determines better websites? Is it because Google’s advertising options are superior? It’s as simple as this: Google gets better results than any other search engine.

The major search engines often don’t agree

Optimizing websites for search is frustrating sometimes. The biggest search engines are Google, Yahoo!, and MSN. The frustrating part of optimization is the variation between the search engines. The variations in ranking can be huge. I will use Katz Web Design’s ranking information to show some examples:

So you see, there’s a crazy variation between the search engines that can be frustrating. My statistics show, however, that even a bad ranking in Google is better than a good ranking on any other search engine.

92% of my organic keyword search traffic comes from Google

A vast majority of my traffic to my website comes from Google. What about my some of my clients?

These clients have similar ranking placement on Google, MSN, and Yahoo! for many of their keywords. You can see that even so, Google still sends an average of 69.4% more visitors to these websites. Optimizing for other search engines doesn’t have the same return on investment as optimizing for Google does. Google remains king.

What’s your experience with optimizing for various keywords across the search engines?

I stumbled upon the website BlogFlux today and found myself reading a blog titled Jehzlau Concepts. I found one of the articles very interesting about how to increase rank on your blog even if you don’t post often. You should check out the article.

The article says that a great way to get traffic is by riding many small, short waves of web popularity by using the cool tool, Google Trends, that shows you what people are searching for NOW. Not 10 minutes ago, but what is hot right now. For instance, today Google Trends shows that J-Lo had twins, a teacher sent illicit pics to students, the Philadelphia airport has delays, and there’s a Star Trek collection tour.

The post is very interesting, and the concept is intreaguing. Yes, it’s a great way to get some quick traffic to your blog, and depending on what you’re trying to achieve with your website, it might be right for you. I can see it working for a website whose revenue is based on quanitity, not quality of leads.

For some specialized industry, using Google Trends for industry news is great, but posting for the traffic alone, without any real interest, I believe it is unethical and a waste of time. That is, unless you’re a Star Trek fan…